The present unsustainable consumer development in the world
will lead to the inevitable cataclysm that will threaten the very existence of
the human race. The present Western scenario, despite the Post Growth Economy, already
contributes to more than 60% of the world’s CO2 emissions, is now accompanied
by the growing economies in BRIC countries. For they, too, want two cars per
family, they too want to consume and over-consume, they too want to waste food.
Because it is the model in the Western countries, the only model everyone
knows. This model has to be changed – for everyone.
We don’t need to get out of our comfort zones. We
don’t need to fire workers and close businesses. We don’t need to move out to
the countryside and start growing our own food. We need to develop new
sustainable structures and strategies for the Green Growth Economy, which must
replace the old paradigm. Prof. Dr. Klaus Töpfer, former German Federal
Minister and former Executive Director of UNEP, said at Welthungerhilfe
conference in Bonn 'Move! United for Sustainable Development' that the “let’s get rich now and clean up later” model
is not sustainable anymore. We need to end the old linear thinking and
introduce the new circular thinking, the circular economy; where all aspects
from cradle to cradle are addressed. We need to introduce new LEAN systems, new
methods of waste prevention and waste recycling – new methods of intelligent economy
and intelligent managing of world’s resources.
We need to make a consumer revolution.
4 years ago, when I started Stop Wasting Food
movement, there was not much talk about food waste in Denmark. Today, “food
waste” became one of the central buzzwords in the media, the consumers are
taking a remarkable stand and the politicians, as well as the EU Parliament and
FAO are taking action. The Stop Wasting Food movement has ultimately become
Denmark’s biggest NGO against food waste.
by Selina Juul, Founder of Stop Wasting Food movement Denmark (Stop
Spild Af Mad) www.selinajuuul.com - www.stopspildafmad.dk/inenglish.html
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